The sales team and CEO are upstairs, while founders Frank Hermansen and Carl Winfordner, well, they’re in the bullpen with the other engineers. Engineers are on the main floor, in a bullpen room off the entry way. There’s a fridge full of beer, and there’s barely a speck of free space, as employees’ parked bikes are strewn everywhere. The conference room table is a ping-pong table. Once inside the doors of Crank Brothers, things are much more normal, at least closer to our normal - mountain biker normal. But it’s not the car you’re here to see its quarter-million-dollar sticker price may be equal to about 588 pairs of Crank Brothers premium titanium pedals, but the pedals, and the people behind them, are far more interesting. Behind you is a Bentley, parked across the street, belonging to some local celeb doing his shopping downtown.

(VN) - To find Crank Brothers, head down Broadway in the center of Laguna Beach, California, and peek inside an unassuming office building.

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